Derby-based New Media solution provider Fish Media has landed its biggest and most prestigious contract yet since establishing the business earlier this year.
Ebiquita – the UK’s number one independent consumer marketing and data suppression screening company, has appointed Fish Media to redevelop its website.
Established in January 2003 by joint managing directors Richard Mackney (32) and Colin Mitchell (26), Fish Media was charged with restructuring the information on Ebiquita’s existing website and also giving it a fresh new design. The website’s re-design is a result of Ebiquita’s growth following the re-brand of the business in August last year.
Commenting on the contract win Colin Mitchell, said,
Our appointment by Ebiquita is a fantastic step forward for Fish Media. We hope that by working with a company like Ebiquita, we will demonstrate to the East Midlands’ business community, that although small, we have the experience and expertise to match any larger business in our field.”
Changes to the website include the addition of a client area to allow Ebiquita’s customers to access the range of web-based data enhancement tools offered by the company, as well as provide online support for these.
Fish Media has also incorporated a bespoke Content Management System on the website, which allows non-technical administrators to update the information directly themselves. Importantly, the Content Management System means that Ebiquita’s in-house marketing department can now keep the website’s visitors and users up-to-date with the company’s news and developments as soon as they happen.
Explaining the website’s re-design Colin said,
The challenge from Ebiquita was to design a website that is both visually appealing and provided information clearly to the various audiences Ebiquita caters for. To achieve this we focussed the design around the end user benefits of Ebiquita’s services and employed strong imagery, structured navigation and colour coding to direct users to the information they required easily”.
Andy Taylor, Commercial and Marketing Director of Ebiquita, is very happy with the new website.
Fish Media presented a thorough understanding of the brief which we gave them. They undertook the development of the website in a structured and well-planned way, and the end result was a project which ran within the timescales and budget which we had defined. I am confident that the site presents a very positive image of the Ebiquita business, and delivers an appropriate level of information for the various different audiences which we are targeting with our services. Creatively the site is polished and professional, and has a unique graphical approach, initial feedback from customers and other visitors to the site is very positive.”
Visit Ebiquita’s new website at www.ebiquita.com
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Notes to Editors
Fish Media specialises in providing New Media solutions to help clients discover, create and implement business solutions by leveraging digital technologies across all electronic media. From transactional website strategies through to online marketing, Fish Media provides clients with opportunities to expand communications, build awareness, streamline processes and maximise competitive advantage.
In August 2002, Marketphone re-branded as Ebiquita to reflect the greater range of services and its position as the UK’s leading consumer marketing and suppression screening company. Ebiquita has grown by more than 108% in the last year alone and now has contracts to cleanse, manage and supply data for around 400 of the country’s leading companies.
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