We’re lucky enough to have been working with Lilly O’Brien’s chocolatiers for over 8 years and we always look forward to the Christmas period when we provide a bespoke digital campaign to raise brand awareness and gain new loyal fans.
Working closely with Lynsey at Woope Creative who provides wonderful concepts, we started working on the Christmas campaign in August ready for a November go-live.
This year we utilised an animated flickering background fire with HTML5 animated Christmas tags moving down the page to create an immersive competition on all devices – especially mobile. The format of the campaign is two-fold, the first being a free instant win prize draw where users submit their details and instantly find out if they are a winner. The second part of the campaign is free entry into a main competition prize draw linked to a purchase on the Lily O’Brien’s website.
The campaign objectives are:
- Data capture
- Member get member
- Increase sales
- Increase basket value / upsell
- Viral spread on Social channels
- Increase followers on Social channels
Our bespoke Fish Media campaign software handles all of the HTML rich email notifications and secure and encrypted prize draw entry mechanisms allowing Lily O’Brien’s to safely draw winners based on random draw machine code.
We utilise our scalable hosting platform on Amazon Web Services (AWS) to provide robust and burstable servers to cope with the bandwidth and processing demand of thousands of entries on launch day and throughout the period of the campaign.
If you’re in the market for some chocolates this Valentines day, we can assure you that we’ve tested and approved the quality of the chocolates over on lilyobriens.co.uk 🙂
