Derby-based New Media solution provider Fish Media is cleaning up Nottingham with its latest business win.
The Partnership Council, Nottingham, has appointed Fish Media to develop an interactive game to help promote their Spring Clean initiative.
The game is designed to persuade kids that it’s cool to keep the streets clean. Described as “a computer game for all ages, all the family and all over your shoe”, it features a dog wagging his tail and leaving an unwanted little present.
Disgusting stuff, admits Joe Robinson of the Partnership Council.
This isn’t a clean subject, but a bit of humour is a great way to get the message across. The game is all about responsible dog use, cleaning up after your dog and not letting it roam free. There are also anti-litter messages in it.”
CD-Roms with the game have been sent to 11 mainstream primary schools in the area and will also be available for free on the Internet at www.poopdoggydog.co.uk.
Commenting on the game’s format, Richard Mackney, Joint Managing Director of Fish Media,
The game is based on the classic 1980s arcade game Frogger. The player has to negotiate a busy road full of dog poo and litter before hopping onto a cleaning truck to make it safely across the other side of the road. We’ve included fun sounds and educational messages should players get hit by an object.”
Jade Draper, ten, from Berridge Junior School has played the game.
I stepped in some dog poo a few months ago and it was horrible,” she said. “If adults see the game it may make them think.” “It’s not cool to drop litter either”.
Simon Ford – BBC Radio Nottingham is a fan of the game, “It’s great fun to play. I’ve been playing it – and I’m hooked”
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